The Messaging Accelerator Course 📝🚀

This course teaches you the exact process I use with big-brand clients to write their messaging strategy

a service I typically charge a base price of $5,000 for

$499

Don't waste money hiring an expensive copywriter

What's included:

• 7 modules

• Bonus module (for advanced learners)

• Course workbook

• Reflective prompts

• Fill-in-the-blank templates

• Discount on 1:1 feedback sessions with Tawny

• Slide deck used in each module

Hurry, we're raising the price soon

when you can easily do it yourself instead

What you'll learn

You'll get a full understanding of the foundational pieces every big brand uses in its messaging strategy, including:

• How to get started on your messaging strategy

• How to write a meaningful mission statement

• How to write a powerful vision statement

• How to develop a unique brand voice and tone

• How to craft a conversion-boosting unique value proposition

• How to create multiple versions of your elevator pitch

• How to write an unforgettable tagline

• How to segment your target audience into buyers' personas

What to expect from each module

MODULE 1

The Power of Words: Why Messaging is Key to Launching Your Life Coaching Business

Learn why your brand messaging strategy and the copy used to inform it is more important than the brand design will ever be. You'll also have access to a checklist that allows you to get started on your messaging strategy on the right foot.

Module length - 16 minutes

MODULE 2

Mission Mastery: How to Write a Meaningful and Engaging Mission Statement for Your Life Coaching Business

Learn the key role a mission statement plays in your business and why it's important to both customers and employees. Then, you'll get the tools to write a powerful mission statement for your coaching business.

Module length - 9 minutes

MODULE 3

Charting Your Path: Empowering the Growth of Your Coaching Business Through Your Vision Statement

Learn the key role a vision statement plays in shaping the future of your coaching business, as well as how it's used to nurture brand loyalty and attract top-tier employees. Then, you'll get the tools to write a powerful vision statement for your coaching business.

Module length - 11 minutes

MODULE 4

Connection Through Communication: Harnessing the Power of Your Personality To Create a Unique Brand Voice and Tone

Learn how to use your unique personality to develop a brand voice and tone that nurtures and strengthens brand recognition and loyalty with your target audience. The brand voice and tone you'll develop in this module will allow you to also create a consistent experience with your clients, no matter who's writing or talking about your coaching business.

Module length - 30 minutes

MODULE 5

Closing the Deal: Leveraging Your Unique Value Proposition To Convert Customers and Drive Sales as a Coach

Learn why a unique value proposition is the most important piece of messaging you'll need to convert prospective clients into paying customers. You'll also learn how to use it as a guide for all the marketing collateral your write.

Module length - 19 minutes

MODULE 6

The First Impression Advantage: Transforming Your Elevator Pitch Into a Lead-Generating Machine

Learn how to craft different versions of an elevator pitch about your coaching business — the messaging you'll use most to conversationally and naturally talk about your business, whether you're at a networking event or hanging out with friends. And, you'll be able to talk about your coaching business WITHOUT sounding salesly or like a robot.

Module length - 25 minutes

MODULE 7

Catchy Coaching: Taking a Moment To Pause Before Crafting a Memorable Tagline for Your Business

Learn why you don't need a tagline until your coaching business is more established. Not only will you get the tools to develop the perfect tagline for your coaching business, you'll also learn when you'll be ready to use your tagline to make existing clients feel more connected to your coaching brand.

Module length - 20 minutes

[BONUS] MODULE 8

Finding Your Tribe: Effective Marketing Starts with Demystifying Your Target Audience and Segmenting Them Into Buyers Personas

This module was included for advanced learners. You'll learn how to segment your target audience into buyers' personas. Then, you'll learn how to get to know your target audience so well you know the exact products and services they'd love to buy from you.

Module length - 26 minutes

Want feedback from an expert on the messaging you write throughout this course?

Meet 1:1 with Tawny to go over recommendations